The second What The Festival — a gathering of electronic and bass-heavy artists, plus camping, pool parties, visual art and other summer-in-the-High-Desert fun times — is going down July 26-28 at the Wolf Run Ranch up near Dufur, about two hours north of Bend.
This morning, WTF organizers made an initial lineup announcement … or at least they posted this image on their website.
There are lots of odd names I’ve never heard before (Goth-Trad, Nit Grit, Pumpkin, Lushbunny), a handful of artists that Bend folks should be familiar with (Eliot Lipp, An-Ten-Nae, Lynx, Saqi, Medium Troy), some mid-sized national acts (Yacht, XXYYXX, Machinedrum, Starkey, Shigeto) and everything in between. With more to come, as you can see at the bottom there.
Plus, RJD2 is a respected alt-hip-hop producer, Pantyraid is a popular duo (MartyParty + Ooah) that makes melodic dance music, and Gramatik is a digital freedom activist and Pretty Lights Music affiliate with an affinity for wicked, glitchy soulstep.
But the big names on that image are big for a reason: A-Trak is one of the world’s biggest DJs who made his name winning every turntablist contest there is and then shot to fame when he became the personal DJ for Kanye West. And Purity Ring is a Canadian duo that combines deep, dark beats and bass with indie-pop melodies. Their set at MusicfestNW 2011 was probably the best I saw all weekend.